I’m your favorite customer’s favorite designer.

If you’ve made it here, you might be curious about what makes me, me. Ever since I was young, I’ve been tuned into and interested in the emotions and perspectives of the people around me, which naturally found its way into how I approach design.

I’m all about bringing empathy into the design process and helping teams really step into the shoes of their users. That’s how we create designs that not only work but also connect on a deeper level. When we partner up, we’ll build digital products that boost usability while creating meaningful connections between your customers and your brand.

When I’m not nerding out on design, you’ll find me at live music shows, designing brand logos, swimming, crafting, or just hanging out with friends playing games.
Oh, and I can’t forget my project manager and best friend Belle, who’s my daily inspiration for sneaking in naps and snacks. Thanks for stopping by!

Warmest,
Hope

This is Belle.
My 10 year-old Weimaraner.

Otherwise known as:
Bellamy Wellington
Belly Welly
BillBo Doggins
BillyBob
Big Puppy

 

My Certifications, Education & Awards

Designing something people like and want to use takes continuous learning and evolution. Check out the places i’ve learned my craft from and browse some recognition I’ve received along the way.

 

  • Date Issued: January 23, 2024
    Patent Link

  • UX Master Certificate - Issued 2019
    Out of Renewal in 2023

  • CPDM - Certified Professional Digital Marketing from the American Marketing Association

  • MAP - Google Data Studio

  • Joined 2024

  • Graduated: 2015
    Major: Marketing
    Minor: Public Relations and Event Management
    Go Cyclones!

 
 

My Toolbox

Here are some of the tools I use and have experience with. I’m a very fast learner and consider myself super technology savvy, so chances are I can learn any tool you don’t see here!

 

  • Figma
    Adobe InDesign
    Adobe Photoshop
    Adobe Lightbox
    Adobe After Effects
    Adobe llustrator
    Adobe Fresco
    AdobeAI

  • User Data.com
    Userlytics.com
    Treetesting.com
    Virtual and In Person Recorded/Live streamed
    Loom

  • Mural
    Miro
    A real whiteboard :)
    Microsoft Whiteboard
    FigJam
    Figma Slides
    Google Slides
    Powerpoint

  • Google Analytics:
    Marketing Dashboards
    User Research KPI's and Metrics
    Looker Studio Templates
    Google Tag Manager
    Firebase

    Behavioral:
    Hotjar
    Fullstory
    Crazy Egg
    Optimizely
    Unbounce
    Microsoft Clarity

    Business Insights:
    PowerBI
    Databricks

  • Google Ads
    SEMRush
    SEOHero
    Notificare
    MailChimp
    Twilio
    Facebook
    Instagram
    Twitter
    Pinterest
    Reddit
    TikTok
    GiveButter
    Youtube/Vimeo
    Freeform
    Hubspot
    Salesforce
    Segment

  • Atlassian Suite
    Jira Product Discovery
    Asana
    Clickup
    Harvest
    BigGantt
    Excel

 
 

Other Helpful Stuff

I’ve grown my experience tremendously over the last decade, beginning in marketing and now in product design. I am a learner by nature and try to absorb knowledge around me for all types of acumen.
My colleagues appreciate me as a jack of all trades.

 

  • User Centered Copywriting
    Feature Comparison
    Pricing Models

  • Project Definition & Requirements Gathering
    Discovery
    Agile Scheduling & Roadmapping
    Scrum & Kanban
    Program Increment Planning

  • Product Vision, Mission & Strategy
    Product Ownership
    RACI

  • Operations & Inventory Planning
    Training Content Development
    Learning Videos
    P&L Management
    Customer Service Guides & Articles

 

“Hope’s experience and knowledge is an asset to any project for any organization.”

— COO, Franchise Operator

Let’s Work Together

         WHY SO MUCH TEAL?

My favorite side of the color wheel.

Turquoise, Teal, Aqua, Aquamarine, Cyan. I just love that blue-green goodness of any shade opacity and vibrancy. It represents to me the nostalgia of growing up in the 90’s but also my chill vibes.
I always lean toward a bold, punchy color choice for a brand (anything but red really - yuck.)