I’m your favorite customer’s favorite designer.
Currently freelancing & contracting with:
Agencies & Design Studios
Product Development Firms
B2C & B2B Businesses
Start ups & Small Businesses
I've been the kid reading the room since I was old enough to have a room to read. It's the same instinct that pulls me toward design now… paying attention to how people actually feel about the thing they're using, not just how they're supposed to feel about it.
That's the work I'm trying to do for clients: build products and brands that don't just function, but that the people on the other side of them actually like being around.
When I'm not nerding out on design, you'll find me at a live show somewhere in Grand Rapids, inventing fictional products that may or may not ever exist, swimming in the backyard, crafting with my besties, or losing entire evenings to Steam.
And of course there's Belle, my dog and daily reminder that naps and snacks are a legitimate productivity strategy.
Thanks for stopping by.
Warmest,
Hope
Jump to:
How We’d Work Together
From fractional, to full-time, here’s what a typical engagement looks like.
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20 minutes, free. We figure out if research is what you actually need.
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A written proposal with scope, timeline, and an hourly estimate.
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Typically 2–6 weeks depending on scope.
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Creating and testing our research assumptions via working prototypes. I test directly with users to validate ideas.
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A working document and/or training that your team can use long after the engagement ends.
My Certifications, Education & Awards
Check out the places i’ve learned my craft from and some recognition I’ve received along the way.
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Date Issued: January 23, 2024
Patent Link -
UX Master Certificate from the Nielsen Norman Group - Issued 2019
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CPDM - Certified Professional Digital Marketing from the American Marketing Association
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MAP Certficiation - Google Data Studio
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Joined 2024
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Best Site Research & Redesign - Vermeer Manufacutring
Iowa Chapter -
Graduated: 2015
Major: Marketing
Minor: Public Relations and Event Management
Go Cyclones!
My Toolbox
Here are some of the tools I’ve mastered and use in my day-to-day.
I’m a very fast learner and consider myself super technology savvy, so chances are I can learn any tool you don’t see here!
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Figma
Adobe InDesign
Adobe Photoshop
Adobe Lightbox
Adobe After Effects
Adobe llustrator
Adobe Fresco
AdobeAI
Sketch -
User Data.com
Userlytics.com
Treetesting.com
Virtual and In Person Recorded/Live streamed
Loom
Hotjar
Fullstory -
Mural
Miro
A real whiteboard :)
Microsoft Whiteboard
FigJam
Figma Slides
Google Slides
Powerpoint -
Google Analytics:
Marketing Dashboards
User Research KPI's and Metrics
Looker Studio Templates
Google Tag Manager
Firebase
Behavioral:
Hotjar
Fullstory
Crazy Egg
Optimizely
Unbounce
Microsoft ClarityBusiness Insights:
PowerBI
Databricks -
Google Ads
SEMRush
SEOHero
Notificare
MailChimp
Twilio
Facebook
Instagram
Twitter
Pinterest
Reddit
TikTok
GiveButter
Youtube/Vimeo
Freeform
Hubspot
Salesforce
Segment -
Notion
Atlassian Suite
Jira Product Discovery
Asana
Clickup
Harvest
BigGantt
Excel -
Protopie
Wordpress
Framer
Webflow
Squarespace
Wix
Other Helpful Stuff
I am a learner by nature and try to absorb knowledge around me for all types of acumen.
My colleagues appreciate me as a jack of all trades.
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User Centered Copywriting
Feature Comparison
Pricing Models -
If you’re reading this, just know i’m a hostage of AI tools and services.
I believe in the power of the human brain, but i’m also very aware of the current fad of AI. Most companies and clients i’ve worked with use AI in some way, and to best support them, I have become familiar with the following tools and LLM’s:
Claude
ChatGPT
Copilot -
Project Definition & Requirements Gathering
Discovery
Agile Scheduling & Roadmapping
Scrum & Kanban
Program Increment Planning -
Product Vision, Mission & Strategy
Product Ownership
Prioritization Frameworks
RACI -
Operations & Inventory Planning
Training Content Development
Learning Videos
P&L Management
Customer Service Guides & Articles
Clients I’ve Worked With
A taste of the industries and customers i’ve worked side-by-side with.
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Caterpillar
Vermeer Manufacturing
Re:Build Manufacturing
DeWys Metal Solutions
Safety Technologies International -
Tekna
Disher -
Spectrum Health
Aerobiotix
TMDX
Loops (ADHD Health)
GVSU Sports Medicine
Ensorcell -
Zomedica
PulseVet
Eli-Lilly -
Tommy’s Express
Uber Rideshare
Sharpx Skates
Beautiful You Salon
Blackstone Salon
The Salon Professional Academy
Meijer -
Hyundai
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InsiteTrac
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Cerifi
Pass Perfect
Cadonix -
Dispute Resolution Center of WM
Grand Valley Artists
Creston Neighborhood Association
Code for Good WM
“Hope’s experience and knowledge is an asset to any project for any organization. She really listens.”
— COO, Franchise Operator
Let’s Work Together
WHY SO MUCH TEAL?
My favorite side of the color wheel.
Turquoise, Teal, Aqua, Aquamarine, Cyan. I just love that blue-green goodness of any shade opacity and vibrancy. It represents to me the nostalgia of growing up in the 90’s but also my chill vibes.
I always lean toward a bold, punchy color choice for a brand (anything but red really - yuck.)
Meet Belle,
Chief Snack Officer.
Belle is behind the scenes on every call, through every teams or zoom meeting.
She’s otherwise known as:
Bellamy Wellington
Belly Welly
BillBo Doggins
BillyBob
Big Puppy
