Welcome! I’m Hope.
I'm an independent product designer & creative working in Grand Rapids, MI.
I currently work with companies to define and design innovative digital products and brand experiences.
Work Lately
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![Person using a touchscreen GPS navigation system in a car, with one hand on the steering wheel and the other pointing at the screen, which displays a map and directions.]()
UX/UI Design
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![Overhead view of a desk with a black surface, featuring a computer keyboard, a wireless mouse, a pair of wireless earbuds, a glass mug of tea, and a notepad with sketches of app wireframes and sticky notes. Hands are seen placing and writing on pink sticky notes.]()
User Experience Research
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![Screenshot of the Creston Neighborhood Association website homepage showing navigation menu, logo, and colorful icons representing community services, with a mission statement below.]()
Branding & Creative
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![Flowchart depicting process stages with sections labeled 'User actions,' 'Employee actions,' and 'System and third-party actions,' including nodes, arrows, and annotations for decision-making steps.]()
Persona Design
A genuine leader, eager learner,
and accomplished designer.
For the past 15 years, I’ve designed digital products like websites, apps, and software platforms that are patented and used by people all over the world. I also have a keen eye for marketing and brand positioning, and when partnered together, turns into practical experiences that people love to use.
My happy place is systems thinking and getting to use my design knowledge, problem solving skills and passion for people to make stuff that makes a difference.
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My Design Philosophy
I believe in the power of design to not only solve problems but also to inspire, delight, and create lasting connections.
By combining empathy-driven research with creative problem-solving, I aim to craft products that are as functional as they are beautiful.
Whether it's simplifying complex systems or injecting moments of joy into everyday interaction, my goal is to design with purpose and intention, always keeping the user at the heart of the process.
15+ Years Across 15 Industries
I’ve had the opportunity to experience a lot industry variety in my career across B2B and B2C agencies. That means I’m able to blend the best ideas from each, creating people-centered designs that are both innovative and super practical. I’m adept at navigating complex challenges and tailoring solutions to varied user needs.
Retail
Product Development & Engineering
Manufacturing
Health Care
Agriculture
Veterinary Diagnostics
Gig Economy
Automotive
Start Up
Food & Bev
Telecom
SaaS
Finance & Insurance
Interior Design
Real Estate
Outdooring & Camping
Retail Product Development & Engineering Manufacturing Health Care Agriculture Veterinary Diagnostics Gig Economy Automotive Start Up Food & Bev Telecom SaaS Finance & Insurance Interior Design Real Estate Outdooring & Camping
#ADevsBestFriend
I am also adept in a variety of code languages and AI Platforms. I can use my experience to help you decide how and when to scale your idea.
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CSS
PHP
HTML
JAVASCRIPT
Wordpress
Squarespace
Framer
Figma
OpenAI / Claude / Copilot -
SWIFT
KOTLIN
ANGULAR
REACT
Tailwind
Vue
Webflow -
SQL
.NET
Let’s create something
meaningful together.
Ready to work together on your next project? Reach out in the form to get in touch.
I currently support clients in Grand Rapids, MI, Des Moines, IA and Chicago, IL - and would love to support new clients in any area of the world!