The cheapest place to find a problem is before you build it.
I help product and marketing teams pressure-test ideas before they ship.
Through usability testing, customer interviews, surveys, heuristic reviews, card sorting, and concept validation with real users, the results are clear: fewer dead-end features, faster decisions, and the confidence to deploy the things actually worth building.
My Approach
Identify The Market & Understand The Story
Service blueprints, journey maps, and empathy maps that show — on a single page — where your customer experience breaks down and where it can compound.
Solve The Right Problems
Most teams build the wrong thing because they never reframed the problem. I run "How might we…" sessions that turn vague complaints into specific, designable opportunities.
Prototype The Experience
Sketch or create lo & high fidelity prototypes quickly alongside users to align on what mental models are ideal or problematic.
Test & Validate Outcomes
Usability testing, surveys, card sorts, and heuristic evaluations — synthesized into findings your team can act on this sprint, not next quarter.
Iterate with a Workshop
A focused half-day session where we pull your team, your data, and your real customer problems into one room and leave with prioritized next steps.
Organize With The Right Architecture
Low-fidelity IA and content modeling for teams building (or rebuilding) a product or site from scratch — so navigation and naming reflect how users actually think.
Recent Research Clients
Caterpillar Customer Success and Retail Group
Zomedica Veterinary Health
Re:Build ManufacturingHow it works
-
20 minutes, free. We figure out if research is what you actually need.
-
A written proposal with scope, timeline, and an hourly estimate.
-
Typically 2–6 weeks depending on scope.
-
A working document your team can use long after the engagement ends.
Not sure if you need research, or what kind?
Book a free 20-minute call and I'll tell you honestly… even if the answer is "you don't."