The cheapest place to find a problem is before you build it.
I help product and marketing teams pressure-test ideas before they ship.
Through usability testing, customer interviews, surveys, heuristic reviews, card sorting, and concept validation with real users, the results are clear: fewer dead-end features, faster decisions, and the confidence to deploy the things actually worth building.
My Approach
Understand & Document The Experience
Service blueprints, journey maps, and empathy maps that show (on a single page) what your customer experience is and where/how it breaks down.
Solve The Right Problems
Most teams build the wrong thing because they never reframed the problem. I run "How might we…" sessions that turn vague complaints into specific, designable opportunities.
Prototype
Sketch or create lo & high fidelity prototypes quickly alongside users to align on what mental models are ideal or problematic.
Test & Validate Outcomes
Usability testing, surveys, card sorts, and heuristic evaluations, synthesized into findings your team can act on this sprint, and beyond.
Iterate with a Workshop
Align with a focused half-day session where we pull your team, your data, and your real customer problems into one room and leave with prioritized next steps.
Organize With The Right Architecture
Low-fidelity IA and content modeling for teams building (or rebuilding) a product or site from scratch; so navigation and naming reflect how users actually think.
How it works
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20 minutes, free. We figure out if research is what you actually need.
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A written proposal with scope, timeline, and an hourly estimate.
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Typically 2–6 weeks depending on scope.
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A working document your team can use long after the engagement ends.
Not sure if you need research, or what kind?
Book a free 20-minute call and I'll tell you honestly… even if the answer is "you don't."