Good UI design is the design no one notices.

The best interfaces don't ask users to learn them. They feel inevitable… like the buttons were always going to be there, in that order, doing that thing.

I design UI for teams who want their users to focus on getting things done, not on figuring out what to do next.

Digital Products

Point of Sale Systems

Mobile Apps

Websites & Web Apps

Portals

Physical Product Interfaces

Software as a Service (SaaS)

Analytics Dashboards

Digital Products Point of Sale Systems Mobile Apps Websites & Web Apps Portals Physical Product Interfaces Software as a Service (SaaS) Analytics Dashboards

Designing A Monitoring & Diagnostics Platform That Supports Veterinarians

Overview
The customer is a leading equine and companion animal healthcare company dedicated to improving animal health by providing veterinarians with innovative therapeutic and diagnostic solutions. I partnered with them as a freelance designer and researcher where we worked collaboratively on new product positioning, research and concept design.

Primary: What type of information and technology experience could support the most user-friendly, informative and educational experience for veterinarians during critical animal vitals-monitoring at the clinic and at home?

Secondary: How might a new product be conceptually launched or repositioned to support persona specific pathways?
Lead Concept Designer
Prototype Designer
UX Researcher
Illustrator
Content Strategist
Virtual Research Interviews
UI Design
Concept Prototyping
User Testing Sessions
Custom Illustration Design
Product Positioning & Content Strategy
-User Insights
-Fully functional app prototype
-Fully functional dashboard prototype
-Design Documentation
-Custom loading animations
-Development Guidelines and Framework
-Persona Content Guide

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Launching A New Life Science Product Line Online

Overview
The customer is a new biomedical and life sciences company that had developed a new product to serve laboratories and life science applications for bioprocessing. They had incubated a series of new products and needed a website and online commerce to sell their products direct to businesses.

How might we create a new brand and website experience to launch a new line of life science products?
Lead UX/UI Designer
Content Strategist
Prototype Developer
Front End Developer
Information Architecture Planning
Content Design
UI Component Design
Brand Concepts
High-Fidelity Figma Designs (desktop and mobile)
Ecommerce User Flows
Marketing Email Design
Front End Ecommerce UI Designs
-Fully functional website prototype (mobile and desktop)
-Design Documentation
-Ecommerce & User Login Experience

Prototyping The Vision for An Athletic Injury Recovery Device

Overview
The Sports Medicine and Clinical Physio Therapy Group at Grand Valley State University needed help exploring the potential of an idea. They needed help visualizing ideas, turning them into a working application and storyboarding the experience.

How might a bioelectrical impedance (BIA) technology app be used by clinicians and physical therapists in partnership with athletes to manage and speed up injury recovery?
Lead UX & UI Designer
Prototype Developer
UX Researcher
Illustrator
User Research
UI Design
Prototyping
Custom Illustration
Storyboard Design
-Storyboards
-Fully functional app prototype
-Design Documentation
-Custom Illustrations

Leading A Team To Design A User-Friendly Website That Drives Fundraising

Overview
A local non-profit called Grand Valley Artists needed help with their outreach. Through Weekend for Good, we helped them update their website and innovate on their potential to fundraise. The site also needed to be extremely easy to update and scale upone, since the team was unfamiliar with technology.

How might we expand a non-profits outreach capabilities and fundraising through their website in just 2 days?
Team Lead
Lead Designer
Front End Developer
Strategy & Scope Planning
Team Resourcing
Information Architecture
Web Design & Prototyping
Front End Web Dev
Hosting Set Up
Plugin Configuration
-New Website with Donation Platform
-Custom Wordpress Theme
-Reusable, Custom Component Library
-New Theme Builder
-Brand Assets & Icons
-Marketing Analytics Configuration

Building a SaaS Ecommerce Site That Converts

Overview
A wire harness design software start up needed a website to sell their suite of cloud software products. They wanted users to create accounts and create their own manageable, repeat subscriptions and packages.

How might a new e-commerce platform accelerate a start-ups ability to sell software as a service?
Project Lead
User Researcher
UX/UI Lead
Content Strategist
Discovery & Strategy Planning
Information Architecture Design
Wireframing & Content Design (Desktop and Mobile)
Web Prototyping
Front End Web Dev
Plugin Configuration
Marketing Automation
Email Marketing Design
-New Wordpress Website with Custom Ecommerce Ordering
-Custom Wordpress Theme
-Reusable, Custom Component Library
-New Theme Builder
-Brand Assets
-New Marketing Copy & Campaign Taglines
-Lead Gen Automation Emails

Designing A Modern Car Wash Technology Platform

Overview
Tommy’s Express Car Wash needed user strategy and user interface design for their technology ecosystem, ultimately optimizing the user experience of their software and applications that runs their car washes. The system and user needs were vast - over 20+ types of technology, internal and customer facing, needing everything from user research, digital experience consulting, UI design, front end development and internal process design to scale and create new revenue growth opportunities.

How might we modernize and elevate the car wash experience for customers and employees alike?
Lead UX & UI Engineer
Prototype Developer
UX Researcher
Product Owner - Mobile Applications
Franchise Conference Keynote Speaker
Discovery & Idea Prioritization
Project Planning & Strategy
UX Research & Insight Analysis
UI Design (Mobile, Point of Sale, Web, Embedded Applications, B2B Portal)
Prototyping & User Testing
Strategic Product Plans
Roadmapping & Portfolio Management
Stakeholder Engagement
Leadership Meetings
Franchise Conference Keynote
-Custom Designed Figma Design System
-New Revenue Generating Digital Product Lines (B2b & B2c)
-New Customer Facing Application
(Gen 2& 3)
-New Point of Sale Application**
(Gen 3 & 4)
-Customer Journey Maps & User Flows
-User-Friendly Internal Operations Applications
-Custom Loyalty Program
-Documentation & Video Walk throughs
-Mobile App and POS Feature Roadmap

**This design was patented!

Expanding A Nonprofits Fundraising Capabilities

Overview
A local non-profit called the Dispute Resolution Center of West Michigan reached out to Code for Good for help with their online presence. They had big aspirations to serve more people with free and low cost dispute mediation services, but their website hadn’t been updated in over 10 years. During Weekend For Good 2024, we changed that!

How might we expand a nonprofits outreach and fundraising capabilities online in just two days?
Team Lead
Lead Designer
Front End Developer
Strategy & Scope Planning
Team Resourcing
Information Architecture
Web Design & Prototyping
Front End Web Dev
Hosting Set Up
Plugin Configuration
-New Website with Donation Platform (Givebutter)
-Custom Wordpress Theme
-Reusable, Custom Component Library
-New Theme Builder
-Brand Assets & Icons

Researching How a Rideshare Platform Can Expand Their Service Offerings

Overview
While exploring germ sanitation technology, a UV light manufacturing firm was looking to create an in-ride experience that would allow Uber’s riders to clean and sanitize their ride, and provide vending of snacks during the trip.

How might we introduce UV sanitation technology during ride share experiences and include features that delight users?
User Researcher
Lead UX/UI Designer
Prototype Developer
User Research - Persona creation, persona posters, usability testing at a conference
UI Design - lo and hi fed mockups
Prototyping - click through prototype used during usability testing.
-Fully clickable app prototype to be used to test with users at a tradeshow
-User Persona Exploration

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